Millennium, 1999

ESB Millennium Ad, 26 November 1999. TV commercial marking ESB’s Millennium celebration. This advertisement opens with three Irish landmarks from around the country: the Poulnabrone dolmen, County Clare, The Rock of Cashel, County Tipperary, and the Customs House, Dublin City. The commercial then shows clips from ESB documentaries, including footage of the Shannon Scheme, along… Continue Reading


Moving Eye 2, 1998

TV Commercial first aired 16 September 1998. This advertisement is the sequel to the first “Moving Eye” commercial, which first aired in 1997. Both advertisements feature panning cameras with “pace and momentum” and smooth transitions between scenes. They feature shots of electricity being used in all ranges of Irish and international life. Both commercials share… Continue Reading


Moving Eye, 1997

Television commercial first aired in 1997. The company television ad campaign was filmed over eight days in November 1996 at locations from Dublin to Hook Head in Wexford and in County Wicklow. Over 100 extras were involved in the filming and this total does not include the 36 greyhounds, who ran themselves ragged around Shelbourne… Continue Reading


ESB Home Safety, 1981

Advertisement providing guidelines on safe use of electricity in the home, with a free booklet available from ESB shops.


Silent Partner, 2000

TV advertisement first aired 2000. The advertisement shows a series of everyday scenes, (train stations, hairdressers, gyms, office blocks, shopping malls, laundrettes) which were created to specifically draw the viewers attention to our ‘Silent Partner’. The advertisement is intended to demonstrate how electricity is an integral part of our daily lives by stripping these scenes… Continue Reading


Remote Control, 1998

Television advertisement first aired 1998. The commercial features a toddler watching a cartoon of a dog using electrical appliances in colourful scenes. The child accidentally presses the TV remote and turns off the television. The toddler frowns in disappointment, but when his mother switches the television back on, his face brightens up. The advert closes… Continue Reading


ESB Stock Issue, 1983

ESB advertisement encouraging the public to avail of the opportunity to invest in the company's latest stock issue.


Big E Campaign 2, 1976

ESB animated advertisement highlighting the value for money offered by electricity in the use of domestic appliances.


Big E Campaign, 1976

Animated advertisement urging customers to use energy wisely and highlights the value of electricity, in comparison to other consumer items.