ESB advertisement highlighting how cost effective the use of electricity is for customers, in comparison to other consumer items. This advertisement is one in a series of ten second advertisements produced by ESB to highlight the cost effectiveness of electrical appliances.
Footage depicts a woman cooking a Sunday roast for her family as the narrator describes the value which can be found when using electricity. The meal cost only 30p to cook in an electric oven, in comparison, it cost over £10 to purchase the ingredients for the meal.
Concludes with the slogan, ‘electricity is real value for your money.’
Advertising agency: O’Keeffe’s Advertising