ESB advertisement highlighting how cost effective the use of electricity is for customers, in comparison to other consumer items. This advertisement is one in a series of ten second advertisements produced by ESB to highlight the cost effectiveness of electrical appliances.

Footage depicts a woman loading the washing machine and subsequently talking on the telephone. The narrator explains the value of electricity, with it only costing 6p to wash a complete load of synthetics, which is less than the cost of one telephone call.

Concludes with the slogan, ‘electricity is real value for your money.’

Duration: 00:00:12

Credits
Advertising agency: O’Keeffe’s Advertising