Electricity is Real Value for Your Money, Washing Machine, 1983

ESB advertisement highlighting how cost effective the use of electricity is for customers, in comparison to other consumer items. This advertisement is one in a series of ten second advertisements produced by ESB to highlight the cost effectiveness of electrical appliances.

Footage depicts a woman loading the washing machine and subsequently talking on the telephone. The narrator explains the value of electricity, with it only costing 6p to wash a complete load of synthetics, which is less than the cost of one telephone call.

Concludes with the slogan, ‘electricity is real value for your money.’

Duration: 00:00:12

Advertising agency: O’Keeffe’s Advertising