ESB animated advertisement highlighting the value for money offered by electricity in the use of domestic appliances.
Animated footage illustrates the electric appliances used by consumers, with electricity providing these services in a clean and efficient manner; when you plug in your kettle and switch on your television, electricity meets your demands instantly, without fumes or waste.
This advertisement is part of the ‘Big E Campaign,’ which focused on ‘Easy, Efficient, Economical, Electricity.’ The campaign was designed to be informative and used animation to transfer the message in a simple, graphic and easily understandable way. The campaign commenced in mid-July 1975.
Concludes with slogan ‘electricity, nothing can do so much for so little.’
Advertising agency: O’Keeffe’s Advertising