ESB television commercial promoting the benefits of electric cooking in the home.

ESB promotional film for showrooms and service centres highlighting the different assistance provided.

Television commercial highlighting how cost effective electricity can be when used for tasks in the home.

Television commercial depicting how electricity makes life easier for you and your family.

ESB television commercial promoting the benefits of electric cooking. 

ESB advertisement advising the public of the opportunity to invest in new ESB stocks

Animated advertisement urging customers to use energy wisely and highlights the value of electricity, in comparison to other consumer items.

ESB animated advertisement highlighting the value for money offered by electricity in the use of domestic appliances.

ESB advertisement offering attractive returns to investors on the company's latest stock issue.

ESB advertisement encouraging consumers to use electricity during 'off peak' hours in order to conserve energy.

Advertisement encouraging consumers to use electricity during 'off peak' hours in order to conserve energy. Second advertisement in 'Off Peak' series.

ESB advertisement highlighting the range of services provided by ESB personnel.

Advertisement providing guidelines on safe use of electricity in the home, with a free booklet available from ESB shops.

ESB television commercial regarding night rate heating and advertising the new ultra slim storage heaters.

Advertisement highlighting the cost effectiveness of electricity in comparison to other consumer items.

Advertisement highlighting the cost effectiveness of electricity in comparison to other consumer items.

ESB advertisement encouraging the public to avail of the opportunity to invest in the company's latest stock issue.

ESB promotional film depicting the various uses of electricity, its value for money and the benefits it brings to human

Win Electric commercial encouraging prompt payment of bills by offering chances to win prizes and donations to charities.

Television commercial used as part of an ESB campaign emphasising the benefits of electric cooking.

Commercial advertising price reductions for storage heating systems. Features karate man smashing electricity prices in half.

Commercial depicting a girl preparing to go to a dance, highlighting how electricity and electrical appliances enhance quality of life.

Commercial depicting a father waking to feed his baby. Footage highlights how electricity enhances quality of life.

Animated advertisement highlighting the safe use of electricity on the farm.

Win Electric commercial encouraging customers to pay their bill within 14 days for a chance to win a holiday.

Commercial depicting a son returning home. Highlights how electricity enhances the quality of life.

Television commercial with a catchy jingle, advertising lower night-time rates of electricity.

Television commercial first aired in 1997. The company television ad campaign was filmed over eight days in November 1996 at

TV Commercial first aired 16 September 1998. This advertisement is the sequel to the first "Moving Eye" commercial, which first

Television advertisement first aired 1998. The commercial features a toddler watching a cartoon of a dog using electrical appliances in

ESB Millennium Ad, 26 November 1999. TV commercial marking ESB's Millennium celebration. This advertisement opens with three Irish landmarks from

TV advertisement first aired 2000. The advertisement shows a series of everyday scenes, (train stations, hairdressers, gyms, office blocks, shopping