In 2012, Brand Union ‘refreshed’ ESB’s logo, signalling our new vision of being Ireland’s foremost energy company, competing successfully in the all-islands market and our mission to bring sustainable and competitive energy solutions to all our customers.
Designed in 1987 by Declan Hogan, Art Director, and the team at Peter Owens Ltd., to reflect ESB’s public image as a vibrant, modern organisation. Variations on this design were launched in 1999 by Creative Inputs, and in 2002 for ESB’s 75th anniversary.
In 1979, Jim Mahon redesigned Norman Penny’s ESB logo, ‘opening up’ ESB’s logo to reflect a more modern era.
Late 1950s design by Norman Penny, depicting the letters ‘ESB’ inside a television screen shape.
This logo was used by ESB in the 1940s on a number of its vehicles used during the Rural Electrification Scheme.
This ESB logo, depicting a flash of electricity over water, was designed by Frank Brandt in the early 1930s to symbolise the production of electricity from the Shannon Scheme. The logo is pictured above on the doors to ESB Offices in Chapel St, Dundalk.
Another example of an ESB logo from the 1930s. Usually used in print advertisements for the ESB Showrooms at 25 St Stephen’s Green, Dublin.
This is the earliest recorded ESB logo, used in a number of print advertisements (example below). It was used in the late 1920s and the 1930s.