In Ireland in the 1930s electricity was a marvellous technology and, while available in towns and cities from local suppliers since the turn of the century, its use was limited. ESB had to convince the population at large that electricity was not only perfectly safe but also easy to use and would change their lives… Continue Reading

Public Relations

From the beginning, ESB realised that the education of the public on the progress and possibilities of the Shannon Scheme were essential to its success. Following a visit to the United States, the company’s first managing director Dr Thomas McLaughlin recommended that a Public Relations Department be established. On 1 July 1928, ESB appointed Dublin… Continue Reading