Electric Generations, the Story of Electricity in the Irish Home

We are delighted to support a fascinating new exhibition Electric Generations coming soon to dlr Lexlcon, Dún Laoghaire, 2 October – 2 December 2017 and Irish World Heritage Centre, Manchester, 8 March  – 31 May 2018. Electric Generations shows how the reception and understanding of electricity by different generations varied across the twentieth century, reflecting… Continue Reading


Happy 4th July to our American friends!

Happy 4th July to all our American friends! Did you know that on 21 October 1929, Franklin D Roosevelt, then Governor of New York and later 32nd President of the United States, wrote to EA Lawler, ESB and Ireland’s first Public Relations Officer, to express his interest in the ‘splendid’ Shannon Scheme? While the original… Continue Reading


Shannon Scheme cigarette cards

Check out a selection of our recently digitised series of 40 collectable ‘Shannon Electric Power Scheme‘ cigarette cards, dating from 1925-1929, issued by the Imperial Tobacco Company Ltd., WD & HO Wills. The front of the cards display various photographs, maps and technical drawings of the scheme, with detailed descriptions on the reverse. Click on… Continue Reading


1920s

From early beginnings ESB realised that the education of the public as to the progress and possibilities of the Shannon Scheme was essential to its success. Following a visit to the United States where Thomas McLaughlin investigated the publicity systems of many of the big Public Utility Companies, he recommended that a Public Relations Department… Continue Reading


1930s

In Ireland in the 1930s electricity was a marvellous technology and, while available in towns and cities from local suppliers since the turn of the century, its use was limited. ESB had to convince the population at large that electricity was not only perfectly safe but also easy to use and would change their lives… Continue Reading


The story before the Shannon Scheme

In Ireland, street lighting on any scale was unheard of before the middle of the 17th century. People going out after dark carried their own lights. The first recorded public electricity supply scheme in Dublin was outside the Freeman’s Journal offices on Prince’s Street with the establishment of the Dublin Electric Light Company with a… Continue Reading


Public Relations

From early beginnings ESB realised that the education of the public as to the progress and possibilities of the Shannon Scheme were essential to its success. Following a visit to the United States where Thomas McLaughlin investigated the publicity systems of many utility companies, he recommended that a Public Relations Department should be established. On… Continue Reading