ESB advertisement advising the public of an attractive opportunity to invest in new ESB stocks by 18 June 1975. A representative presents the different interest rates on offer; 10% interest rate plus 20 % tax free bonus in the short term or 13% interest in the long term.

The advantages of investing are explained;  interest is paid every six months, income tax is not deducted at source; both stocks are government guaranteed trustee securities.

ESB stock is backed by 29 power stations and a capital investment of £450 million. Apply through your bank, stockbroker or an ESB shop. Invest in Ireland’s ‘power for progress.’

Apply through your bank, stockbroker or ESB office. Invest in Ireland’s ‘power for progress.’

Duration: 00:00:45

Credits
Advertising agency: O’Keeffe’s Advertising