ESB television commercial advertising price reductions for storage heating systems. Footage featured a karate man character smashing electricity prices in half.
The advertisement was first transmitted on 8 October 1985 on Raidió Teilifís Éireann (RTE) 1 and 2 and ran as part of a domestic heating campaign. Commercial concludes with the slogan, ‘a powerful way to heat your home.’
Advertising agency: O’Keeffe’s Advertising
Narration: Larry Gogan