Electricity Helps in So Many Ways, c.1964

ESB television commercial depicting how electricity makes life easier for you and your family. Includes footage of a man shaving, and a little boy collecting an ESB bill from the front door and giving it to his father. Footage includes a family in a kitchen, making tea and toast popping from a toaster, also focuses on role of  the wife; washing, cooking, ironing, cleaning and caring for baby.

Narration reinforces idea that electricity makes lives better and ‘if your bill is bigger, it simply means you’re living better. ‘

Duration: 00:01:04
Format, 16mm, black and white