ESB television commercial promoting the benefits of electric cooking. The commercial emphasises the traditional consumer advantages of electric cooking; its cleanliness, controllability, efficiency and convenience. Narrated footage compares two houses; one of which has an electric cooker and so, has less hardships than the other household.
Advertisement includes footage of two women and two men; one woman is cleaning grease of a wall, while the other woman is arranging flowers. Cuts to a man decorating and spilling paint on a ladder, while the other man is relaxed, having dinner with his family in a clean kitchen. The ad cuts to a showroom and an ESB salesman showing an electric cooker to a couple. Ad ends on slogan ‘cleanest cooking, lowest cost.’
Format: 16mm, black and white