ESB television commercial highlighting how cost effective electricity can be when used for tasks in the home.
Advertisement includes footage of work which can be carried out for a penny’s worth. Including; cooking meals for one person for a whole day, a weeks washing and spin drying for an average family, one week of ironing, food fresh in a fridge for a whole day, two gallons of hot water, 7 hours lighting and a electric blanket for the whole night. ‘A penny buys a lot of comfort, electrically.’
Format: 16mm, black and white