A Penny Buys a lot of Comfort, c.1964

ESB television commercial highlighting how cost effective electricity can be when used for tasks in the home.

Advertisement includes footage of work which can be carried out for a penny’s worth. Including; cooking meals for one person for a whole day, a weeks washing and spin drying for an average family, one week of ironing, food fresh in a fridge for a whole day, two gallons of hot water, 7 hours lighting and a electric blanket for the whole night. ‘A penny buys a lot of comfort, electrically.’

Duration: 00:00:44
Format: 16mm, black and white