Below is a selection of ESB’s Easter advertisements published in the 1930s, beautifully evoking the evolution of Ireland’s Easter tradition from the ancient to the modern, transforming fire from ‘religious rite’ to a question of home comfort.
Below is a selection of ESB’s Easter advertisements published in the 1930s, beautifully evoking the evolution of Ireland’s Easter tradition from the ancient to the modern, transforming fire from ‘religious rite’ to a question of home comfort.